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Team Empathy  ·  Search & AI for ecommerce

Become the brand
AI recommends.

The AI & Search Transformation, a six-month done-for-you build you then own

Get recommended on ChatGPT

The offer · Confidential

The offer in one minute

Simple by design. One thing, done properly. We spend six months building your Search and AI foundations for you, get you certified AI-ready inside 90 days, and then hand you the system to own and run. No lock-in, no platform to learn, and you keep everything we build.
90 days
to Certified AI-Ready, the first milestone
80 / 100
the AEO standard we build you to
6 months
done-for-you, then the system is yours
1-2 hrs
of your time a week after setup

What you get

Three outcomes. We sell the outcome, not a pile of deliverables.

01
Stop renting your traffic
Capture the demand already searching, in Google and in AI, so you own a channel you control instead of paying for attention every month.
02
Be the brand AI recommends
When someone asks ChatGPT, Perplexity or Google AI for the best in your category, yours is the brand that shows up, gets quoted and gets clicked.
03
Own the system, not a vendor
We install a compounding asset your team can run. You are never stuck with an agency you cannot leave, because the whole thing is yours to keep.

The four pillars we build

Around 70 to 80% of this is proper SEO, done well with AI. Four pillars, scored out of 100 so progress is objective.

PillarWhat we build
1 · TechnicalSite health, schema and GTINs, Core Web Vitals, AI crawler access, so engines can find, read and trust you.
2 · ContentKeyword and AI-prompt research into topic clusters, then the content that answers every question a buyer asks, in your voice. Around 100 to 150 pieces over the six months, a mix of brand-new articles and refreshed pages depending on what you need.
3 · AuthorityThe backlinks, digital PR, review-site placements and Reddit presence AI actually cites, so third parties vouch for you.
4 · MeasurementOne dashboard tying your Shopify, GA4, Search Console and AI visibility together, so the work is visible month to month.

How the six months run

1First 90 days: foundations + certified

We capture your baseline, fix the technical and product foundations, stand up your content engine and start your authority. Content production itself begins inside these first 90 days too: as soon as everything is calibrated to your tone of voice and brand guidelines, the pieces start shipping. By day 90 you are Certified AI-Ready at 80 out of 100, verified against a documented audit and Google's Rich Results Test. That milestone is yours to keep.

2Months 3 to 6: content + authority at pace

We build your content and authority hard: around 100 to 150 pieces across the six months, new and refreshed depending on your needs, plus the links and citations. Your visibility starts compounding across search and AI, and by month six you are transformed, ready to hand over.

3Month 6 onward: you own it

The foundations, the content, the links and your certification are yours, on your own low-cost platform login rather than a big agency retainer. From here it is your call how much support you want.

After the six months, it is yours

You keep everything and choose how to run it. Three ways forward, all on your terms.

Do it yourself
Keep the platform for a low monthly fee (hundreds, not thousands) and run it in-house in an hour or two a week.
Do it with us
Join the ecommerce accelerator community: weekly coaching, other Shopify brands on the same tools, strategy and back-end sessions.
We keep running it
Stay on a rolling retainer at the pace you choose and we keep the whole engine humming for you.
About the platform. We are building it right now, exclusively for Shopify brands, and refining the exact shape as we go. What is locked is the deal: you own the system, and the ongoing fee to keep and run it sits in the hundreds a month, not the thousands an agency charges. Because you come in during the build, you are one of the first clients on it, at this transformation rate, and the pricing will be the best in the industry.

The investment

InvestmentNZD $5,000 / month over six months, or $25,000 up front (a month free)
After six monthsA low monthly platform fee to keep and run the system, or a rolling retainer if you want us on it
CommitmentA six-month build, then love it or leave it. No lock-in
If you leaveYou keep everything: the foundations, the content, the links, the strategy and your certification
Your timeOne to two hours a week during the foundations phase (access, calibration, sign-off), then a quick weekly check-in for the rest of the six months

Priced in NZD. We confirm your currency and the exact scope in the diagnostic.

The return we are aiming for. A 5 to 10x return over twelve months, with a real floor of at least breaking even on your investment from properly attributed, non-branded organic and AI revenue. We size your specific number against your own data in the strategy session, so it is grounded, not a headline we throw out. And because you keep everything and can leave anytime, the risk of trying it is close to nil.

Why you can be confident

The guarantee, and when it actually lands

Your agreement guarantees NZD $90,000 of attributed net-new revenue from non-branded search, and says we keep working at no charge until you get there. This section sets out, honestly, what that looks like month by month, so nobody is guessing.

Everything below is modelled on your own numbers, now that we have Shopify connected: a 2.1% conversion rate on cold non-branded search traffic (your 6.2% blended figure is lifted by people already typing your name, so we have stripped that out), a $147.33 first order, and a $316.60 customer value over 12 months, because 37.8% of your customers buy again and the average customer orders 2.15 times.

The market we are going after is roughly 30,000 winnable non-branded organic clicks a month across New Zealand and Australia. Today you capture about 128 of them, which is 0.43%. Share of that pool is the single lever that decides everything.

Share of the poolClicks / moBy month 6By month 12$90,000 reachedWorth per year once held
8% (our working target)2,400$12,400$70,500month 14$191,000
10%3,000$15,500$88,100month 13$239,000
15%4,500$23,300$132,100month 11$359,000
20%6,000$31,100$176,200month 9$479,000
The honest shape of it. Search compounds, so the first six months are the build and the return arrives after it. At our working target of 8% share you are at roughly $12,400 banked by month 6, but running at a $70,000 a year rate at that point, and $70,500 banked by month 12. The $90,000 is reached around month 14, and per your agreement we keep working at no charge until it is. If we get you to 15 or 20% it arrives at month 11 or month 9 instead.

And 2.1% is deliberately the floor

That 2.1% is what your cold non-branded traffic converts at today, before we have built a single answer page for it. We have used it because it is the most conservative number your own data supports, and we would rather promise the floor.

There are good reasons to think the real number lands higher. This is a genuinely new space, and the early industry data on AI-assisted search is that it converts better than traditional search, because someone arriving from an AI answer has already had their question answered and their objection handled before they click. On top of that, the pages we build target buying questions ("which NMN is best dosed", "AgelessYou vs Agemate"), not just the informational queries that make up most of your current non-branded traffic.

Here is what that does, holding share at 8%:

Cold conversionNew customers / moBy month 6By month 12$90,000 reachedWorth per year
2.1% (today, the floor)50$12,400$70,500month 14$191,000
3.0%72$17,700$100,700month 12$274,000
4.0%96$23,700$134,200month 11$365,000
5.0%120$29,600$167,800month 10$456,000

So the timelines in the table above are the cautious version. If conversion lands anywhere near 4%, which we think is realistic once the answer layer is doing its job, the $90,000 arrives around month 11 and the engine is worth $365,000 a year.

Why the six-month number is the wrong thing to watch

The six-month figure measures a system that is still being built. The number that matters is what the engine is worth per year once it is running. Hold 8% and that is $191,000 a year, every year, on a $30,000 investment. Get to 15 or 20% and it is $359,000 to $479,000 a year. That is the real prize, and it keeps paying long after the six months are over, because you own the content, the technical work and the authority we build.

Modelled from Ageless You's own Shopify, GA4 and Search Console data for the 12 months to 31 August 2026. Non-branded organic only; branded search is excluded throughout. Winnable click pool triangulated across Google Keyword Planner, Ahrefs and SEMrush for NZ and AU. Figures are a model, not a forecast, and the share we reach is the variable that moves them.

What comes next

You have already had your strategy session and seen the opportunity sized on your real data. The next step is simply to say go: we confirm scope and start the first 90 days. When you are ready, reply to Ben and we will send the agreement.