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Three outcomes. We sell the outcome, not a pile of deliverables.
Around 70 to 80% of this is proper SEO, done well with AI. Four pillars, scored out of 100 so progress is objective.
| Pillar | What we build |
|---|---|
| 1 · Technical | Site health, schema and GTINs, Core Web Vitals, AI crawler access, so engines can find, read and trust you. |
| 2 · Content | Keyword and AI-prompt research into topic clusters, then the content that answers every question a buyer asks, in your voice. Around 100 to 150 pieces over the six months, a mix of brand-new articles and refreshed pages depending on what you need. |
| 3 · Authority | The backlinks, digital PR, review-site placements and Reddit presence AI actually cites, so third parties vouch for you. |
| 4 · Measurement | One dashboard tying your Shopify, GA4, Search Console and AI visibility together, so the work is visible month to month. |
We capture your baseline, fix the technical and product foundations, stand up your content engine and start your authority. Content production itself begins inside these first 90 days too: as soon as everything is calibrated to your tone of voice and brand guidelines, the pieces start shipping. By day 90 you are Certified AI-Ready at 80 out of 100, verified against a documented audit and Google's Rich Results Test. That milestone is yours to keep.
We build your content and authority hard: around 100 to 150 pieces across the six months, new and refreshed depending on your needs, plus the links and citations. Your visibility starts compounding across search and AI, and by month six you are transformed, ready to hand over.
The foundations, the content, the links and your certification are yours, on your own low-cost platform login rather than a big agency retainer. From here it is your call how much support you want.
You keep everything and choose how to run it. Three ways forward, all on your terms.
| Investment | NZD $5,000 / month over six months, or $25,000 up front (a month free) |
| After six months | A low monthly platform fee to keep and run the system, or a rolling retainer if you want us on it |
| Commitment | A six-month build, then love it or leave it. No lock-in |
| If you leave | You keep everything: the foundations, the content, the links, the strategy and your certification |
| Your time | One to two hours a week during the foundations phase (access, calibration, sign-off), then a quick weekly check-in for the rest of the six months |
Priced in NZD. We confirm your currency and the exact scope in the diagnostic.
Your agreement guarantees NZD $90,000 of attributed net-new revenue from non-branded search, and says we keep working at no charge until you get there. This section sets out, honestly, what that looks like month by month, so nobody is guessing.
Everything below is modelled on your own numbers, now that we have Shopify connected: a 2.1% conversion rate on cold non-branded search traffic (your 6.2% blended figure is lifted by people already typing your name, so we have stripped that out), a $147.33 first order, and a $316.60 customer value over 12 months, because 37.8% of your customers buy again and the average customer orders 2.15 times.
The market we are going after is roughly 30,000 winnable non-branded organic clicks a month across New Zealand and Australia. Today you capture about 128 of them, which is 0.43%. Share of that pool is the single lever that decides everything.
| Share of the pool | Clicks / mo | By month 6 | By month 12 | $90,000 reached | Worth per year once held |
|---|---|---|---|---|---|
| 8% (our working target) | 2,400 | $12,400 | $70,500 | month 14 | $191,000 |
| 10% | 3,000 | $15,500 | $88,100 | month 13 | $239,000 |
| 15% | 4,500 | $23,300 | $132,100 | month 11 | $359,000 |
| 20% | 6,000 | $31,100 | $176,200 | month 9 | $479,000 |
That 2.1% is what your cold non-branded traffic converts at today, before we have built a single answer page for it. We have used it because it is the most conservative number your own data supports, and we would rather promise the floor.
There are good reasons to think the real number lands higher. This is a genuinely new space, and the early industry data on AI-assisted search is that it converts better than traditional search, because someone arriving from an AI answer has already had their question answered and their objection handled before they click. On top of that, the pages we build target buying questions ("which NMN is best dosed", "AgelessYou vs Agemate"), not just the informational queries that make up most of your current non-branded traffic.
Here is what that does, holding share at 8%:
| Cold conversion | New customers / mo | By month 6 | By month 12 | $90,000 reached | Worth per year |
|---|---|---|---|---|---|
| 2.1% (today, the floor) | 50 | $12,400 | $70,500 | month 14 | $191,000 |
| 3.0% | 72 | $17,700 | $100,700 | month 12 | $274,000 |
| 4.0% | 96 | $23,700 | $134,200 | month 11 | $365,000 |
| 5.0% | 120 | $29,600 | $167,800 | month 10 | $456,000 |
So the timelines in the table above are the cautious version. If conversion lands anywhere near 4%, which we think is realistic once the answer layer is doing its job, the $90,000 arrives around month 11 and the engine is worth $365,000 a year.
The six-month figure measures a system that is still being built. The number that matters is what the engine is worth per year once it is running. Hold 8% and that is $191,000 a year, every year, on a $30,000 investment. Get to 15 or 20% and it is $359,000 to $479,000 a year. That is the real prize, and it keeps paying long after the six months are over, because you own the content, the technical work and the authority we build.
Modelled from Ageless You's own Shopify, GA4 and Search Console data for the 12 months to 31 August 2026. Non-branded organic only; branded search is excluded throughout. Winnable click pool triangulated across Google Keyword Planner, Ahrefs and SEMrush for NZ and AU. Figures are a model, not a forecast, and the share we reach is the variable that moves them.
You have already had your strategy session and seen the opportunity sized on your real data. The next step is simply to say go: we confirm scope and start the first 90 days. When you are ready, reply to Ben and we will send the agreement.